Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again

Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.

Molson Coors

• A version of this post appears in the CMO Insider newsletter.
• You can sign up for Business Insider's weekly marketing newsletter here.

Americans are drinking less alcohol than they have in decades, and beer is feeling the hit.

The FIFA World Cup 2026 is a huge opportunity to get Americans chugging again.

Molson...