The iPhone Ultra doesn’t need to be successful to be a success

Macworld

Was Vision Pro a success? That depends on your definition. It hasn’t sold many units–perhaps a few hundred thousand, compared to 50 million or so iPhones in the last three months alone–but it has raised public awareness of a new product category and established Apple as one of that category’s major players. In other words, the product laid the groundwork for a cheaper and more widely accessible follow-up… the only problem being that Apple appears to have cancelled it.

Vision Pro...