Gen Z Are Leading A Birdwatching Revolution

Ahead of International Dawn Chorus Day, the Royal Society for the Protection of Birds (RSPB) announced they’ve seen a 10-fold increase in birdwatching among Gen Z (born 1997-2012). 

Numbers are “still on the rise,” they added in a press release. These figures were based on data collected by Fifty5Blue. 

That makes it Gen Z’s second fastest-growing hobby, per the data, after jewellery-making. 

This is among a 47% general increase in birdwatching, with a  216% increase among Millennials and a 66% increase among Gen X.