How solopreneurs should think about branding

If you’re self-employed and spend any time on social media, you’ve seen the debate. One person swears you need a professional website from day one. Another says a logo is the first thing to invest in. Someone else is selling a $500 course that promises to “elevate your brand’s presence.” 

Everyone has an opinion about where your money should go first (and they’re usually selling whatever they’re recommending).

I’ve been running my own business for three years. I’ve run the...