Will UK Supermarkets Bring In 'Personalised Pricing' Soon?

Recently, the Bank of England suggested that UK supermarkets may bring in something called “dynamic” and “personalised” pricing.

It noted some sectors are experimenting with technology “that could enable dynamic pricing in the future, such as electronic shelf labels in supermarkets”.

But when HuffPost UK asked the British Retail Consortium, which represents multiple UK supermarkets, whether this is likely, its director of food and sustainability, Andrew Opie, said: “Supermarkets do not use...