Google's subscriptions business is booming — and AI is a big reason
Google CEO Sundar Pichai.
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- Google's subscription business saw its strongest quarter yet.
- YouTube and AI features tied to Google One were the biggest drivers.
- Subscriptions are becoming an increasingly important business for Alphabet.
Google said it now has 350 million paying subscribers across its services — another boost to what is becoming an increasingly important part of the search giant's business.
The company's subscriptions...