Bauer unveils study on attitudes to audio advertising

Audio is moving firmly into core media plans, with most advertisers planning to maintain or increase spending according to a new report from Bauer.

The Sound Check Europe 2026 study from Bauer Media Audio, with Elevate Consultancy, surveyed more than 1,000 senior decision-makers across nine markets. It shows 86% of advertisers now see audio as central to strategy, while 96% expect budgets to hold or grow.

In the UK, confidence is already established. 91% say audio is important to their plans...