Disney's first 'Star Wars' movie in seven years is tracking to be yet another massive disappointment

When The Walt Disney Company bought out Lucasfilm and, by extension, the "Star Wars" universe, expectations were that the two combined companies would make Hollywood’s most popular franchise even bigger.

Instead of going decades between "Star Wars" movies, Disney would put its creative might behind more consistent releases and expanding the universe. The company would release movies as part of the "core" stories, then do films or shows that focused on side characters or other stories.

Initially...