Allbirds is dumping its environmental mission as it pivots to AI

When Liza Moiseeva first heard that Allbirds was pivoting to AI, she thought it was satire.

“It belongs in an Onion article,” says Moiseeva, chief marketing officer at Commons, a fintech app that helps people spend more sustainably, in part by rating brands. 

Moiseeva has worked in sustainability for about 15 years, and she’s been an Allbirds customer for more than a decade. Her family owns 10 pairs of the sneaker that once ruled Silicon Valley streets—and that had been a leader in sustainable fashion.