Pepsi production shift leaves Coca-Cola future unclear in Finland

Finland’s soft drink market faces a major reshuffle after a new agreement will transfer production of Pepsi products to Carlsberg, while the future of Coca-Cola manufacturing remains unresolved.

Carlsberg said it will take over production, sales and distribution of PepsiCo beverages in Finland, Denmark and the Baltic states from 2029. The move ends a long partnership between PepsiCo and Hartwall, which has produced the drinks in Finland since 1999.