Akshaya Tritiya draws jewellery buyers to showrooms

Despite elevated prices, jewellery stores in Bhubaneswar and Cuttack saw a significant surge in customers on Akshaya Tritiya. Shoppers, driven by tradition and the belief in prosperity, opted for gold coins, lightweight ornaments, and silver articles. This festive rush offered a welcome boost to retailers after weeks of subdued demand, with many prioritizing auspicious purchases over heavy investments.