AI’s next act: how Salesforce is turning efficiency gains into revenue

$100 million in annualized cost savings. Over 3,200 opportunities influenced. Those are the kinds of outcomes leaders everywhere are hoping AI will deliver. But in conversations with CEOs this year, one thing was clear: very few companies can point to results at this level yet.

Many organizations made progress using AI to improve efficiency in 2025. A much smaller group, including companies like Salesforce, is now beginning to see AI contribute to revenue. Across industries, last year’s focus was operational...