Olive Oil Prices Were Meant To 'Halve'. Are Supermarkets 'Taking The Mickey'?

In 2024, Miguel Guzmán, the chief sales officer of Deoleo (a huge olive oil producer which owns brands like Bertolli), said prices were expected to drop by as much as half in early 2025. 

That’s because growing conditions had improved in Spain. “The market is expected to begin to stabilise, and normality is expected to be gradually restored as the new harvest progresses and supply increases,” he said at the time. 

But over a year on, Filippo Berio director Walter Zanre has said that...