Big Ten earns nearly $70M in March Madness incentives for appearing and advancing in tournaments

The Big Ten Conference amassed nearly $70 million from NCAA distributions that will be paid for team appearances and performances in the 2026 men’s and women’s basketball tournaments.

That is by far the most among conferences, largely because the Big Ten swept the national championships — Michigan won the men’s and UCLA the women’s — and had Illinois advance to the men’s Final Four.

The NCAA, which has multibillion-dollar broadcast deals for the two tournaments, since 1991 has rewarded...