Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage

Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks.

Tuesday’s announcement follows the rise in popularity of prediction markets, and marks Kalshi’s third partnership with a large media corporation, with similar deals struck with CNBC and CNN in December of last year.

Kalshi’s platform allows users to bet on current events, anything from sports betting to politics. For instance, users can bet on who will win an election.