This hero became a pathetic wretch with just one phone call to Trump

There was a time when I genuinely loved Tiger Woods.

Almost 30 years ago, in one of my first PR jobs, I worked on the team that helped announce his partnership with American Express. In May 1997, shortly after his historic Masters victory, then 21-year-old Woods signed a groundbreaking five-year deal worth over $25 million. At the time, it was huge.

The deal positioned Woods as a global spokesman, featuring him in major campaigns that highlighted his rapid ascent as an icon. Our team...