United is rolling out 'basic business class' to make premium flying cheaper. Here's how it will work.

United wants more people to book its premium seats, so it found a way to make them cheaper — though less flexible.

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• United Airlines is introducing "basic" business class on long-haul flights later this year.
• These unbundled tickets can be cheaper because they let flyers only pay for what they value.
• Some industry analysts say the move could make business class more expensive over time.

United Airlines is changing how people fly in its most expensive cabins.