AI needs ‘better marketing’, says Sam Altman after buying media platform TBPN

OpenAI CEO Sam Altman is acquiring popular podcast The Best Possible Node (TBPN) to improve AI's public image, calling it a poorly marketed technology. Altman praised TBPN's ability to explain complex AI concepts accessibly and without hype. The podcast will retain editorial independence, reporting to OpenAI's global affairs chief, and will also aid the company's communications and marketing efforts.