Promote and Protect: Welfare communications and the Grand National

In this blog Robin Mounsey, the British Horseracing Authority’s Head of Communications and Horse Welfare Board member, talks about the steps that British racing is taking to promote the sport’s high welfare standards and safeguard public perception in the build up to the Randox Grand National.

The findings of Project Beacon – the sport’s largest ever customer research project – are clear: Perceptions around welfare are the single biggest barrier to engagement amongst our current and future audiences.