Freaky Pornhub searches evidence of 'ultimate collapse of MAGA self-image': ex-GOP insider

Ex-GOP strategist Rick Wilson has laid bare what he calls the "ultimate collapse of the MAGA self-image," pointing to an unlikely source: Pornhub search data tied to Byron Noem, husband of South Dakota Governor Kristi Noem.

Wilson noted that the word "bimbofication" received a 724% increase in searches on the adult materials website on April 1, just after the scandal broke about Byron Noem's purported online sexual activities.

Wilson thinks the discovery reveals a stunning contradiction at the heart of the movement.