Eddy Cue on how iTunes became Apple's services blueprint

Eddy Cue oversees Apple's services department.

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• Eddy Cue reflected on how iTunes revolutionized Apple's service strategy.
• The iTunes Store's success was a precursor to Apple's services business reaching new heights.
• Apple's pricing strategy for iTunes helped it overcome challenges from music piracy in the early 2000s.

The iTunes Store reshaped Apple and the music industry, laying the groundwork for its booming services business.