Lego to continue sports expansion with footballers

Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous footballers.

Sets celebrating Vinicius Jr., Kylian Mbappe, Lionel Messi and Cristiano Ronaldo will be made available ahead of the 2026 World Cup in the United States, Canada and Mexico.

In total, seven sets have been made – four featuring letter-shaped designs representing each footballer which cost $29, as well as display models of Ronaldo and Messi ($79).