From gym to jawline

By Jillian Sunderland and Jordan Foster

Young men and teenage boys are learning to see their faces and bodies as projects to measure, rank and optimise.

On social media platforms jawlines are dissected, cheekbones compared and “flaws” are catalogued. And widely viewed videos advise on just how best to bulk up, trim down, make over and become more desirable and more masculine. Some will even help rank your face for areas to improve.

This growing practice of ritualised self-scrutiny...