Why is everyone in China changing their profile picture to Kris Jenner?

Chinese spirituality just adopted a new icon: American “momager” Kris Jenner.

Jenner, best known for launching the mega-successful careers of her daughters Kourtney, Kim, and Khloé Kardashian, is suddenly the go-to profile pic for Gen Zers on Chinese social media, including apps like RedNote, Weibo, and Douyin.

The reverence for Jenner doesn’t stop there. Her photo is also being used for wallpapers on computers, tablets, smart watches, and more, all as part of Chinese Gen Z’s manifestation for good luck.