Europeans must pay more for medicine – German pharma giant

Profits have fallen since US President Donald Trump pushed to lower prices for Americans

German pharma giant Bayer has warned that European drugmakers must raise prices on new medicines in Europe to maintain profits amid US pressure to lower drug costs for Americans.

Last year, US President Donald Trump issued an executive order to force big pharma to benchmark key medicines sold in the US against prices in other countries, citing unfair pricing gaps.