McDonald’s tries a simpler approach with its new McValue menu

After two years of tweaks to its value menu, McDonald’s has a new strategy: keep it simple.

The fast-food giant’s budget-focused McValue menu will have 10 items that each cost under $3 starting April 21. The breakfast items include hash browns or a Sausage McMuffin. A small order of fries or a McDouble burger are among the options the rest of the day.

Some of the items already cost less than $3 in some parts of the U.S., but others don’t. The standardized selection will replace McDonald’s current McValue menu...