PVR INOX’s Marriott moment: How a theatre giant is rewriting the cinema playbook in India with a new-age expansion model

PVR INOX Marriott model strategy: PVR INOX is shifting to a Franchise Owned, Company Operated model. This strategy aims to expand its multiplex presence in smaller Indian cities. Investors will fund the properties, while PVR INOX manages operations and the cinematic experience. This move mirrors global hotel chains' expansion tactics. The company is piloting this in Gwalior and Agra.