India gets its first data-backed microdrama studio as Pratilipi launches Double Tap Films

Pratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos using insights from Pratilipi's vast story ecosystem. The studio leverages user-validated intellectual property from its author network. Double Tap Films aims to identify engaging narratives for mobile-first consumption. Its debut slate features titles across multiple Indian languages.