Bata eyes India revival, targets doubling business in five years

Panos Mytaros is pushing an aggressive growth plan for Bata in India, calling it a “sleeping giant” and targeting a doubling of the business in five years. India, which contributes about a quarter of Bata’s global revenue, will see expansion in stores, stronger e-commerce and a sharper focus on younger consumers, especially through sneakers. The company also plans clearer product positioning and increased brand visibility.