Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's released lavender tote bags. The internet went crazy.

John Lee, Maddie Bhattacharyya

• TikTok's newest collectible obsession: Trader Joe's lavender tote.
• The purple tote launched in March, and fans descended on stores to grab them.
• The grocer's totes sell for high markups on eBay and Etsy.

Maddie Bhattacharyya said that when she saw the new Trader Joe's lavender tote bag online, she stopped "mid-scroll."

"Lavender is my favorite color, so...