Nike’s Turnaround CEO Elliott Hill Is Slowly Finding His Footing

Earlier this year, Nike CEO Elliott Hill visited Camp Nou, Barcelona’s famed soccer stadium, during a comprehensive renovation. He took a look around at the scaffolding, cranes and unfinished sections, and came to a realization. “This is Nike right now. We are taking deliberate actions that we believe will restore the health and quality of our business, even when these actions create pressure in the near term,” said Hill during Nike’s third-quarter earnings call yesterday (March 31).

Only a couple of years into his tenure...