Apple at 50: where does it go from here?

“If you look backward in this business, you’ll be crushed. You have to look forward,” said Apple co-founder and CEO Steve Jobs in 2008, a year after he introduced the first iPhone and changed the world forever.

Apple may indeed be “allergic to nostalgia”, said Steven Levy in Wired, but the company is still “begrudgingly engaging in a series of concerts and commemorations, and we’re being blitzed by books, articles and oral histories” to mark its 50th anniversary.

From an inauspicious start in Jobs’ California garage...