This company is turning YouTube videos into TV shows as streamers chase Gen Alpha
Pocket.watch, which made a name for itself in kids entertainment, wants to be known for teen content as well.
Pocket.watch
- Pocket.watch, a kids creator powerhouse, is launching 12 new shows on Hulu and other streamers.
- Gen Alpha overwhelmingly prefers YouTube over traditional media.
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Streamers are warming up to creator content — and hoping it can draw Gen Alpha away from YouTube.
Pocket.watch...