72% of Gen Z Feels Financial Strain and Credit Unions See an Opening

A recent PYMNTS Intelligence report suggests that the biggest opening for credit unions with Gen Z may not be basic digital access, but the chance to become a trusted guide for a generation that is comfortable mixing providers, testing new tools and seeking advice from many directions.

The Credit Union Tracker Series, “Digital-First Retention Playbook: Winning Gen Z Loyalty at Credit Unions,” a PYMNTS Intelligence and Velera collaboration, finds younger consumers remain a high-value but high-risk group for credit unions.