You probably don't make any money for Sam Altman and Co. This chart shows why that could change.

Sam Altman's OpenAI has big ambitions for its ads push.

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• There's a very good chance you use ChatGPT.
• There's also a very good chance you don't pay to use ChatGPT. Most people who use it don't.
• OpenAI wants to turn those non-paying users into revenue streams by showing them ads.

Sam Altman and OpenAI are getting serious.

They're dropping sidequests like Sora, and trying to catch up to rival Anthropic, which has a booming business selling tools to coders.