Americans see sports prediction markets as gambling, as survey finds growing concern

A new nationwide survey suggests most Americans don’t see sports prediction markets as investing tools, but rather as another form of gambling, with growing concern about how these platforms operate and who might be at risk.

The poll, commissioned by Gambling Is Not Investing and carried out by Morning Consult, gathered responses from 15,029 adults across the United States between March 17 and March 22, 2026. It paints a detailed picture of how people understand prediction markets and what kind of oversight they expect.