World Backup Day isn’t the deal fest it once was

The first advertised sale on B&H’s storage specials for World Backup Day is a 512GB SanDisk microSDXC memory card, marked down from $111.99 to $109.99. Yes, a discount of just two dollars.

Such is 2026.

The manufactured holiday of World Backup Day usually can be counted upon to offer sales on external drives, SSDs, and other storage solutions. But with SSD prices continuing to rocket upwards — and to continue doing so for years — B&H doesn’t even offer a single SSD drive...