Zoom's marketing chief explains the insight behind its "revolutionary" campaign

The order counter at Zoom's "Hard Stop" pop-up

PS92 Studios

• Kimberly Storin, Zoom's chief marketing and communications officer, was interviewed for Business Insider's CMO Insider video series.
• Zoom's ad campaign with former SNL star Bowen Yang was created by SNL's Colin Jost and his production agency.
• Storin said Zoom's AI Companion tool helps her turn her daily conversations into strategic insight.

When Kimberly Storin joined Zoom as chief marketing and communications officer in April 2025...