The Impact Of Liverpool’s Truly Global Fanbase

Few teams in world football have the international fanbase that Liverpool FC can boast. In Premier League terms, only Manchester United has more across the globe. It can be difficult to accurately estimate how many LFC fans there are globally; most estimates put the figure at around 200 million.

We’re going to look at how important this is from a commercial perspective and how it impacts every element of the club, from local supporters to how the club operates at a board level when deciding...