Why Swedish vibe-coding startup Lovable rejects candidates who want rigid structure — and hires for 'founder DNA'

Lovable's People chief Maryanne Caughey says the startup rejects structure and hires for "founder DNA."

Courtesy of Lovable

• Lovable is planning to grow to about 400 staff this year, its people chief said, up from 146.
• The startup hires for "founder DNA," favoring ownership over structure, Maryanne Caughey said.
• Lovable prioritizes team impact over individual wins, Caughey added.

Lovable is hiring fast — and the vibe-coding startup is doing it in its own way.