Why we need to rethink scale

In 1966, Bruce Henderson, the founder of the Boston Consulting Group, articulated what would become one of the most influential ideas in the history of business strategy: the experience curve. Its origins date back to T. P. Wright’s original 1936 paper, “Factors Affecting the Cost of Airplanes.” Wright discovered a relationship between the cumulative production of a physical good and the costs associated with producing it. The breakthrough was that you could predict your future cost structure in a way competitors couldn’t.