Driven by Light: Citizen President Jeffrey Cohen on 50 Years of Eco-Drive Innovation

Around the world, Citizen is recognized for its popularity — across virtually all tastes and styles — as well as its innovation in horological technology. The Eco-Drive movement, which absorbs light through the dial into a rechargeable cell, enables the internal mechanism to generate a continuous source of kinetic energy. 

CITIZEN ECO-DRIVE PHOTON. PHOTO COURTESY OF CITIZEN.

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