Kizik’s next big step is a slip-on running shoe

When it was founded in 2017, the shoe brand Kizik was on a mission to bring hands-free shoe technology into the mainstream. It’s now taking two big steps to further that goal.

The company is today announcing both a major partnership with New Balance and a new shoe, the $149.95 Kizik Freedom Run, which debuts on April 17. Together, the moves represent an expansion of its existing licensing agreements strategy and of its tech into the performance category for the first time.

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