Kon Knueppel Gets Honest About His Sensational Rookie Season

Rookie year has been good to Kon Knueppel. The No. 4 overall pick in the 2025 NBA Draft has helped turn around the Charlotte Hornets, established himself as one of the frontrunners for NBA Rookie of the Year, and even landed an endorsement deal (Kon’s Double Double Cheez-It Bundle), with one of his favorite snack brands.

Not bad for the former Duke University star, who says he wasn't fixated on personal goals coming into his first pro campaign.

"Yeah, I think really the main focus...