Aerie bets on Pamela Anderson's renaissance to sell its anti-AI message

Pamela Anderson is the star of Aerie's new ad campaign.

Adrian Martin

• Aerie dropped a new anti-AI campaign starring Pamela Anderson.
• The ad showcases real models, highlighting Aerie's commitment to avoiding AI in marketing.
• Aerie's anti-AI stance has resonated with customers in the past.

Aerie is betting its brand on staying human in the age of AI.

The intimates and activewear brand has taken a firm stance against using artificial intelligence in its marketing...