"At this rate, why make game art at all?": Nvidia DLSS 5 demands a sale damaging and stock tanking fightback, argues New Blood boss

Players and developers should boycott Nvidia's AI-stuffed DLSS 5 tech, with hopes that it'll force the compny to "think about going back to giving us what we want". That's the appeal being made by Dave Oshry, CEO of indie studio New Blood Interactive, who's been asked for his take on the neural rendering gubbins Nvidia exec Jensen Huang's recently been adopting a multitude of tones as he's tried to convince critis that they've just got it all wrong.

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