‘Xbox Fullscreen Experience’ is now ‘Xbox mode’ for Windows

Microsoft isn’t great when it comes to branding. And the Xbox is ground zero for that — the original Xbox console has become iconic, but its names have become progressively worse with the Xbox 360, Xbox One, and Xbox Series X/S. Microsoft kept up the tradition with its Steam-style, gaming-focused UI for Windows, originally christened Xbox Fullscreen Experience. Now it’s just Xbox Mode.

Oh, sorry, it’s “Xbox mode,” with a lowercase m. Because even when Microsoft makes an improvement it can’t help but mess it up.