Sora is dead. Social media is dancing on its grave. Does OpenAI shutting down its video app mean the AI bubble is bursting?

Generative AI is seemingly becoming more and more entrenched in daily life, with built-in tools making it near impossible to avoid across platforms, not to mention the AI-generated content flooding apps like X, TikTok, and Instagram. At every turn, the technology’s critics have shouted their concerns from the rooftops, including the environmental havoc wrought by data centers to the damage AI can do to creative industries.

Now, that crowd has something to celebrate: the end of OpenAI’s video generation platform Sora.