You Can Skip Most Celebrity Spirits—but You Need to Try Country Star Eric Church’s Whiskey Brand

Since launching in 2023, Whiskey Jypsi was built on an outsider ethos, and its master blender, Ari Sussman, embodies it fully. 

The brand—founded by country star Eric Church and entrepreneur Raj Alva—leans into cross‑category blending, heirloom grains, and a willingness to ignore the conventions that have long defined American whiskey. Sussman is the architect of that approach.

“I came to whiskey having spent a decade or so working in wine and cocktails,” he says. “So I came with a...