A 60-year-old entrepreneur who sells Pokémon cards and other collectibles saw sales surge 200% after he leaned into live selling

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• Scott Wool has been in the collectibles business for decades.
• Thanks to his push into live selling, sales are growing like never before.
• Live commerce allows sellers to answer questions and respond to customer feedback in real time.

Scott Wool, 60, has been in the collectibles business for decades, selling Pokémon cards, toys, comics, and sports memorabilia.

Running a business has been a "roller coaster of a ride," he told Business Insider.